Research & Insights

Customer Research

We help customers make more successful decisions in marketing, product development, and the design of customer experiences.

Our services – full-service marketing research and advanced analytics – are provided by consultants with decades of experience spanning dozens of industries. It is the combination of vetted diagnostics and experience-based strategies that help us help you make better decisions.

Our research tools are flexible and highly adaptable to your unique needs. Each offers guidance on how to change and reinforce consumer behavior.

We have experience conducting research globally and in multiple languages.

  • Focus Groups
  • One-On-One Interviews
  • Quantitative Surveys (Online, Phone, Mail, Intercept)
  • Large- and Small Scale Tracking Studies
  • Online/Mobile Responsive Survey Programing Capabilities
  • Advanced Analytics (Structural Equation Modeling, Finite Mixture Modeling, Conjoint)
  • Data Mining

Analysis Tools

We have offer a comprehensive range of analysis tools that cover all consumer-marketing decisions

  • Text Analytics
  • Segmentation
  • Predictive Modeling
  • Engagement Scoring
  • Key Drivers Analysis
  • Positioning Opportunity Profiles
  • Message and Execution Refinement Using Conjoint